about
Since 2025
alps
A story of creativity
growth
and bold
ideas shaping brands.
I believe that brands are created when Communication, Concept, Creation and Content are thought of as one holistic process.
By connecting all four disciplines seamlessly, I create experiences that feel consistent. Not fragmented, but purposeful at every touchpoint.
how i work
01
.understand
How does the brand work? What are the goals? Who is the audience and which topics are they interested in?
02
.define
Sketching a strategy for the aimed target audience drawing interest and catch them emotionally with tailored concepts by keeping the overall brand-fit.
03
.create
Creating content based on approved concepts, which is relevant, clear and on-brand for the audience.
about me
Driven by creativity and curiosity.
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Joëlle wetzel
behind the C.LAB
As part of my studies, I co-created a comprehensive communication concept for the FIS Alpine Junior World Ski Championships 2023 in St. Anton am Arlberg, which I later helped bring to life through marketing and social media execution.
Over the past two years, I worked as a Creative Concepter, developing creative concepts for a wide range of brands, sports and target audiences.
These experiences strengthened my ability to think strategically while translating ideas into clear, compelling and relevant creative solutions.
Over the past two years, I worked as a Creative Concepter, developing creative concepts for a wide range of brands, sports and target audiences.
These experiences strengthened my ability to think strategically while translating ideas into clear, compelling and relevant creative solutions.
